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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other realities concerning modern-day B2B advertising and marketing. We go over just how the buying journey is currently completely fragmented and also the way that area structure can assist marketing professionals take back

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other realities regarding modern-day B2B advertising. We review how the buying trip is currently entirely fragmented and also the manner in which area structure can aid online marketers retake control of the discovery an

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as other truths regarding modern B2B marketing. We review how the buying journey is currently entirely fragmented and the way that neighborhood structure can aid marketers retake control of the exploration as well as need